So a "book" is the investors seeking to invest in a given offering...usually a public one in this case...with a given volume and at a given price per unit, like per share. Why the "accelerated" part? Because companies have to. In real life, much of the time, companies require an accelerated bookbuild, either because they need to raise cash quickly for a bid on a target where the potential acquisition only wants cash and the company isn't sitting on Apple-level gobs of it. Or because the company was expecting a big fat investment from a big fat strategic partner. And they didn't get it. So now they're stuck and they need fast pass cash.
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Finance: What is a Prospectus?14 Views
Finance a la Shmoop. What is a prospectus? Well it's just a marketing document,[prospectus book]
selling money and it outlines the basics of the investment, that the money being
raised is actually going for. That is like, what does the business do
for a living? How much revenue has it produced the
last few years? How much profit? How many units of whatever were sold? What did
those units cost the company to produce? Who's running this show and did [list of questions]
they have any felony convictions? Who's on the board? Any lawsuits outstanding
against the company? Yah it's stuff like that. So prospectus, is the set of papers
that covers all of the above and goes out with a new security that's being
offered to buyers and that can be equity and or debt and or both. Prospecti are
generally given for larger financial offerings. That cover more than just
sophisticated investors. For small private offerings, money is raised via a
very simple contract. Usually just a few pages are so. Covering the basics that a [man signing contract]
prospectus we cover and that includes what common industry parlance refers to
as a big boy letter. Meaning that if the investment goes fully bankrupt, that you
by signing here, you represent and warrant that you are a big boy or girl
and that you have the financial sophistication to understand the risks
and you won't cry about things if they turn sour. But small investment which
carries extremely high risk of full failure. [man walking with papers] Yeah those are usually done by
professionals ie the wealthy. So the government doesn't view them as needing
the same kind of training wheels and safety netting that the average Joe Blow
needs when he's making an investment. Prospecti are required in registered
offerings, to protect the average investor, from sleazy wheeler dealers. Who
might not disclose that the wastewater from the company's chemical processing
plant did in fact produce three headed fish downstream. As cool as it is to have[3 headed goldfish]
three headed fish, well three headed people, less cool. So it might be a
problem for that fertilizer producer in the future. That prospectus marketing
document reflects the fact that the company, is you know, prospecting for
money here. And in the process the company has to disclose all the basics
about what it's raising the money for, the good, the bad, and
the three-headed. Yeah glug-glug that's a prospectus. [man in study with scotch]
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