Incremental Marketing

You already bought the billboard ads, the 76 runs of prime time commercials and banner ads on Shmoop (of course). But it's not quite enough. You're not hitting old people (note: please don't hit old people).

So you need ads where they go. You'll buy incremental marketing in the form of ads in CVS stores, riiiiight near the pharmacist, next to the industrial sized enema kits..