Industry Bet
Investors make all kinds of bets. On individual companies. On geographies (thank you, South Dakota, for finding gobs and gobs of oil). And on things like semi-conductors. Or consumer upgrade cycles (heavy or light industry). And on the internet. Yeah, investors made a happy fortune on those bets in 1995.
Get the industry cycle right, and you don't have to pick the top dog company; you just have to get any of the leading half-dozen and you'll make bank.