Killer Application
Categories: Tech
It's awesome. It's amazing. It's delightful. It's delovely.
That's a kill app. It's the one thing that everyone wants.
Killer apps generally drag along all the boring other apps to then make for a suite that everyone really loves. For an historic perspective, look at the rate of traffic growth of Google's search engine versus the ones Yahoo supported in the late 1990s. What you'll see is that, when Google got the images tab up, it had a surge of traffic; Yahoo's was 6 months delayed. You can imagine the volume of, uh, "art film" images that people searched for.
Google took advantage of it, as the images tab was the killer app in Google Search in that era. While people were on the GOOG search system anyway, they then did email and found stock quotes and managed their calendars and whatever else as well, as those were dragged along positively by the killer images tab app.
And then came video 8 months later, about 5 months ahead of Yahoo, and then, yeah...it was game over for poor old Y.