Long Tail

You're an ambulance-chasing tort lawyer, the kind who showers three times a day and sues large corporations for nuisance ransom money. Your latest focus? Music labels whose songs "cause kids to do bad things." You're trying to market to bad parents, who will hire you so that you can sue those labels and get million-dollar settlements before anything goes to court.

So you buy the keyword phrases "ambulance-chasing lawyer" and "music labels suck" and "my kid is innocent." Those key phrases represent the head end of the key search terms you want, and they get 10,000 clicks a day.

But there's a long tail here as well.

If you buy the name of each heavy metal band starting with "Megadeath," well...each of those gets 100 clicks a day. Then you buy key phrases like "bit your head off like a chicken and ate it," and those song phrases only get 10 clicks. But there are lots of songs. So if you shaped it like a Bell Curve, you'd have the lion's share of clicks at the head, then a long tail of terms that just got a few clicks here and there, and eventually you'd run out of terms to buy to find clients. And hopefully music labels to sue. But never bad parents who blame everyone but themselves for the way their kids turned out.