Low-Hanging Fruit
Categories: Company Management
If you've ever picked from, or even seen, a fruit tree, you can guess what this means. It's a task or goal that can be accomplished as easily as reaching up and grabbing an apple at arm's length...versus having to scale the tree like Spiderman to grab it.
And then there's the very old man at the nudist colony who conjures this term as well.
In finance, low-hanging fruit are things like investment opportunities at the beginning of a powerful megatrend, like investing early in Yahoo or Google or Amazon or eBay at the advent of the internet era.
Low-hanging fruit from the perspective of a business is something like those really lonely, hungry, early signers-on to match.com and the others.
Low-hanging fruit: low calories. A lot of vitamin C.