Offering Price

  

Categories: IPO, Banking

Think: volatile IPO, pre-pricing. Lots of ambiguity. Is this company AMZN? Or is it uh...Groupon. Or worse?

The offering price is the price the bankers are setting such that buyers...buy. So if a given company is going to come public by selling 10 million shares at an offering price of $20, then the company itself might keep $19.50 times 10 million, or $195 million; the bank keeps 50 cents a share, or $5 million. If the IPO is hot, then the first publicly traded print might be like $32.40 and go up from there. That price doesn't matter to the company, however. They've already sold their 10 million shares at $19.50, "under pricing" themselves by a dozen bucks or so a share.

And this whole notion of under pricing is kind of a kitschy click-bait-getting thing from journalists who don't really live inside or understand the trenches of how companies actually come public. In fact, IPOs generally "need to be" under priced so that there is certainty of getting all the shares placed, and so that if the markets are choppy, the IPO price doesn't trade below the offering price. If it does, then original buyers who paid $20 will be angry and not return when the stock is at $18 or $15 or $10. Huge work then to repair damaged relationships.

So, in fact, in most cases, it's the company itself who leans conservative in the pricing of their IPO, because they'd rather raise a bit less money, sell a few fewer shares, but have a public currency...than wrest evey penny from the offering and then go into a soft market (through no fault of their own) and have their IPO be quickly underwater, and lose sponsorship from the Street. If they get greedy later, they can always sell more shares in a secondary offering at that $32-ish price and go nuts. High-priced nuts.

Related or Semi-related Video

Finance: What is an Interstate Offering?0 Views

00:00

Finance allah shmoop what is an interstate offering When companies

00:07

issue an offering of stocks or bonds or other securities

00:11

Well they can sell shares in their state or in

00:15

more than one state interstate So why is this even

00:19

a thing Well it wasn't before nineteen thirty three but

00:22

then there was the advent of this little act cleverly

00:26

titled the securities act of nineteen thirty three and it

00:30

regulated the offering of securities to the public and that's

00:33

a thing because state laws often differ among states and

00:37

sometimes from federal laws like think about how marijuana works

00:41

these days It's legal ish in a number of blue

00:44

states at least as of two thousand nineteen But it's

00:47

not federally legal like it's not legal in the entire

00:51

country So if you're a poor nfl player wanting to

00:54

get stoned and you're in this state or that seo

00:56

what do you do What do you do All right

00:58

well securities have the same issues Lots of small technical

01:02

lawyerly things But they matter in a court of law

01:05

when problems arise and in the investing landscape well they

01:08

invariably do You have problems arise all the time so

01:12

say a volume real estate developer wants to build a

01:14

chain of robotically managed old age homes If she's raising

01:18

money on lee from her home state then she doesn't

01:22

need to deal with all kinds of federal filings Well

01:25

she just follows whatever rules her state tells her to

01:28

follow and she can go bang a tangerine and hope

01:31

to raise dough from mon paw investor bumpkin But if

01:35

she wants to expand her fundraising efforts across state borders

01:39

even doing just one more state well then she has

01:42

to file all the paperwork for an inter state offering

01:46

which is almost always meaningful eam or complex Because you're

01:49

now interstates you've got at least two states rules you

01:52

have to comply with Why would she even care Like

01:55

why not just file in the state in which your

01:57

based and raise all your money there in that state

01:59

Well legally if you do business outside of your state

02:02

you have what's called sufficient ties to basically let the

02:06

law view you as being fully ensconced in all the

02:09

states in which you're doing business you legally can from

02:12

a corporate perspective live or do business in north dakota

02:16

Minnesota michigan and wisconsin hope you like not being able

02:20

to feel your fingers up there if they choose door

02:23

number two meaning the cross state means of raising money

02:27

for the old age home Well then that's an interstate

02:30

offering and it'll mean a whole lot more paperwork The

02:34

company will need to register with every state that they're

02:37

raising money in And with the sec the benefit of

02:40

registering federally for an offering dough federally meaning registering to

02:45

do business in all states So you comply with federal

02:48

law which is usually stricter and more dicey than state

02:51

law And simply put there's mohr investor dough available nationally

02:56

than there is in any given individual state So your

03:00

odds of catching a fish get way better if you're

03:03

fishing in the ocean then if you're just fishing in

03:06

one of fifty ponds and if you're ice fishing while 00:03:09.193 --> [endTime] good luck avoiding hypothermia we're looking atyou North dakota

Up Next

Finance: What is a primary offering, and what are Primary Shares?
29 Views

A primary offering is just an IPO - the initial public offering of a given stock. Primary shares are the shares of that stock that are sold... publ...

Finance: What is a Secondary Offering?
16 Views

What is a secondary offering? After a company has its IPO, there is often a lockup period of stock held by directors, institutions and other “ins...

Finance: What is a tender offer?
5 Views

A tender offer occurs when the government, or a large corporation, "tenderly" asks for bids, and then investors, uh... do their bidding.

Find other enlightening terms in Shmoop Finance Genius Bar(f)