Point of Purchase - POP
Categories: Trading, Company Management
Where you buy it. That's the point.
The cash register? Online? From your cell phone? For ages, POP referred to the in-store cash register, and a whole mini-industry grew up around the immediate, epiphanic, on-the-spot, spontaneous acts of purchasing. And the easy targets physically populated that space: chewing gum, candy bars, newspapers headlining Martian alien visits. All it took was the hint of a tiny suggestion, and buyers bought massively.
So what else could be sold there? How about data? How about lottery tickets? How about insurance, or cigarettes, or...? That moment when the buyer is just ready to hit "PAY" is a special moment in the time of any business or dealer or industry. Think of all the layers of effort it took to get the customer off his couch, through the parking lot, into the store, to that register, with his wallet out (and money in it) to pay for that moment. And POP optimizes it.
