Purchase Rate
Categories: Company Management
This term could apply to many things, but consider one: us. Shmoop. We show you 400 ads to subscribe to our awesome premium service for about $200 a year. And how many of you purchase from us? Not as many as we'd like. But we have to annoy you with like 3,000 banner ads before you purchase one lousy subscription.
Your purchase rate of our awesome product is 1/3,000th. Or a purchase rate of .03%.
