Sales charges (or loads, as they are lovingly called in the industry) are just commissions customers pay when they buy mutual funds. But because there are so many ways in which to pay these commissions, they have become a whole trivia contest catalog on their own.
In the good ol’ days, things were simpler. Mutual funds were paid in a load up front. You bought $1,000 worth of a fund, paid 50 bucks for the privilege, and then the professionals you hired went to work with your remaining 950 bucks to make it grow. But then came breakpoints: basically, volume discounts as they apply to the pricing of those commissions. The more you invest, the smaller percentage you pay in commission.
Then came "no load" funds which, instead of charging, say, 5% up front and then investing that $950 under a fee structure of 1% a year, they started investing $1,000 with no commission up front, but instead customers would pay a 2% a year commission. So over time, if mutual fund buyers held that fund 5 years or more, they paid more than they would have even in the most onerous of load situations. Like, no load doesn't mean no commission or fee or sales charge.
Why is it called a load anyway? Well, the commission itself detracts from the total amount of capital being invested, which then has to grow, and presumably beat the market. If a mutual fund investment house isn’t, in fact, beating the market...then mathematically, there is no reason to buy the fund, because investors can simply buy the market in investing in index funds, or ETFs.
So the load is essentially a natural headwind against the sails of that mutual fund, or a couple of heavy rocks in the backpack of a hiker, as they begin to scale Mutual Fund Mountain, Disney’s least popular ride.
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Finance: What are Sales Charge and Sales...1 Views
finance a la shmoop what are sales charges and sales loads sales charges or
loads as they're lovingly called in the industry are just commissions customers
pay when they buy mutual funds but because there are so many ways in which [People dealing out cash]
to pay these commissions or at least in the way they get calculated they become
a whole trivia contest catalog on their own in the good old days things were [People playing a trivia contest gameshow]
simpler mutual funds were paid in a load up front like you bought a thousand [Stacks of cash appear]
dollars worth of a mutual fund paid 50 bucks for the privilege and then the
professionals you hired went to work with your remaining nine hundred fifty
bucks to make it you know grow but then came break points basically volume
discounts as they apply to the pricing of those commissions the more you invest
a smaller the percentage you pay in Commission then came quote no-load
unquote funds which instead of charging say five percent upfront and then
investing that nine fifty under a fee structure of one percent a year they
started investing all thousand dollars with no Commission upfront but instead
customers would pay two percent of your commission so over time if mutual fund
buyers held that fund five years or more while they paid more than they would
have even in the most onerous of upfront a share load situations yeah not good no [Load comparisons appear]
low doesn't mean no commission or fee or sales charge it's just marketing stuff
for gullible consumers who bought it so why is it called the load anyway well [Person purchasing item from checkout]
the Commission itself detracts from the total amount of capital being invested [Commission cash taken from capital]
which then has to grow and presumably beat the market or you just buy an index
fund right well if a mutual fund investment house isn't in fact beating [Man and woman fighting in martial arts]
the market then mathematically there's no reason to buy the fund because
investors can simply buy the market in investing in those index funds or ETFs [Man discussing investments with index funds or ETFs]
or exchange-traded funds yeah so the load is essentially rocks in your
backpack or a natural headwind against the sales of that mutual fund they feel [Man on a boat with a headwind]
like a heavy load if you're ascending mutual fund mountain
with the 18 rocks there in your Patagonia pack and it's probably no [Man sweating with backpack full of rocks]
surprise that mutual fund mountain is Disney's least popular ride