Upgrade
Categories: Marketing
"Hi. This is Comcast. We're calling right in the middle of your dinner time so we'd be sure to catch you at home. We have a special offer for you, friend. Because...you're our friend. So...those 17 channels of HBO you currently get? They're useless without the $12-a-month upgrade package of another 12 channels, so that you get HBO in Chinese, Arabic, Portuguese, and Armenian. It's just 12 bucks. Whaddya say to this fine upgrade package?"
Yeah, that's an upgrade. And it's probably poorly named.
