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Media Literacy

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Money Changes Everything

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a la Shmoop

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Money changes everything.

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The topic's the commercial nature of mass media,

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meaning how do we make money from mass media?

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So, Deb, talk to us about the economics of being loud.

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What role does money play in mass media?

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Yes, so all mass media is about money.

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Basically everything's trying to sell you something, right?

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But there are a bunch of different ways that

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this money comes to be.

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There's subscription models. This is when the consumer

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pays to have the product.

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This means the consumer is keeping the media running.

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[ woo! ]

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Then we have sponsorship.

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That's the advertisements we normally think about.

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So sponsorship is when

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Gatorade pays

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NBC to play its commercials.

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And it's not just on TV. The same thing goes for

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in a magazine

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you see the perfume ads and stuff like that in magazines.

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Same thing, it's sponsorship.

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Someone is paying x amount of money,

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usually a lot,

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to get their product advertised somewhere else.

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And that's how the money comes in there.

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One is product placement.

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If you've ever watched a show

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on the CW, used to be the WB,

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it is insane.

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Everyone's drinking an Orange Crush. Or it can be subtle,

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where just one of the characters

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happens to be drinking a Coke instead of a Pepsi.

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And so it kind of depends

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what type of program you're looking at

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whether it's subtle or more obvious.

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But either way, if people aren't watching the commercials,

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they have to go somewhere.

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The last place that the money really comes from

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is targeted advertising.

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That basically means that advertisers know

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what specific audience they want to target,

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and they place their advertisements in or on

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programs, magazines that those people

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are going to be watching or reading or consuming.

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So Saturday morning cartoons

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probably are gonna have more advertisements

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for kids or parents.

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You know, the daytime TV...

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The advertisements you see on daytime TV

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are gonna be geared toward

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either retired people

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or stay-at-home moms and dads.

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So it's -- The advertisers know what they're doing.

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And they're not gonna advertise

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alcohol to a four-year-old,

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hopefully.

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And they're not gonna advertise

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dentures to a 16-year-old.

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So they really know what they're doing.

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Got it. Makes sense. And makes sense the advertisers

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would pay more for the targeting.

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[ whoop ]

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What role does money play in mass media?

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What are the different types of advertising?

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[ laughing ]

Full Transcript