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Principles of Finance: Unit 4, Mattel’s Real World Metrics 4 Views
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Description:
In this video, we'll take a look at Mattel's real world metrics. We're not in Barbie's Dream House anymore, Toto.
Transcript
- 00:00
Principles of finance ah la shmoop mattel's Real world metrics
- 00:05
Okay kens and barbies Or you know boys and girls
- 00:09
let's take another look at mattel under cost of sales
- 00:14
Right down here Same has cost a good sold We
- 00:16
see that the number for the june thirty two thousand
Full Transcript
- 00:18
sixteen quarter was five hundred twenty three million lots of
- 00:22
plastic And if we check out the same period snapshot
- 00:25
for june thirty two thousand sixteen balance sheet when we
- 00:27
get this zooming in we see inventory is as eight
- 00:31
hundred ninety one million Again a lot of plastic So
- 00:35
our inventory turnover rate during this period was what five
- 00:39
Twenty three Over Eight Ninety one that's Fifty eight point
- 00:42
seven percent So was that good Bad ugly What does
- 00:44
that mean anyway While making a lot of assumptions notionally
- 00:47
it means that we only sold a bit over half
- 00:50
of the inventory that we had on hand Was that
- 00:53
good It cost us a lot to store all that
- 00:55
plastic Did we have a barbie version Thirty eight point
- 00:58
Oh that just sat on the shelves What are other
- 01:00
companies Inventory turnover numbers like is there a tangible allegory
- 01:05
From something that's easy to digest that can help us
- 01:08
frame all this always well the store manager of a
- 01:11
safeway grocery store has a choice of selling capers those
- 01:15
semi pickle tasting round things that are like the size
- 01:19
of tiny piece at twenty bucks a jar which cost
- 01:22
safeway five bucks so safely makes fifteen dollars a jar
- 01:25
or the store manager can sell diet coke which sells
- 01:29
for eighteen dollars for a twenty four pack and cost
- 01:32
safeway fifteen dollars Safeway makes only three dollars a unit
- 01:36
on diet coke sold So you future graduate in english
- 01:40
who will run a safeway store someday what's it going
- 01:42
to be there pip poke or capers way Really hope
- 01:45
you said coke Why turn over Like how many times
- 01:49
do you buy capers Like maybe once a month if
- 01:52
you cook a lot of italian food at home maybe
- 01:54
maybe twice a year if you don't But how often
- 01:57
do you need diet coke And we say need not
- 01:59
want because well you know the caffeine think if you're
- 02:02
an average american you by at least a few twenty
- 02:05
four packs a week You drinking He roomie drinks Um
- 02:08
your friends drinking So while you only make three dollars
- 02:11
or one fifth of the unit profit that you make
- 02:15
from a sale of a bottle of capers when so
- 02:17
you're selling diet coke you probably have fifty times the
- 02:20
turnover of diet coke versus capers and fifty times three
- 02:23
hundred fifty bucks two times fifteen is thirty And while
- 02:26
that's easy math So in the case of mattel's quarter
- 02:29
here and note that we just used quarterly numbers here
- 02:32
maybe it was a good idea Maybe it wasn't all
- 02:34
right Well let's look at the annual Numbers from 2015
- 02:37
figure some things out So on an annual basis inventory
- 02:41
was five hundred seven million at the end of two
- 02:43
thousand fifteen And cog zor costs in this case was
- 02:46
two point nine billion Roughly so the ratio here's two
- 02:49
point nine over that five eighty seven figures a four
- 02:52
point nine three or five times ish Good bad Well
- 02:55
lot better than it was in the crappy single quarter
- 02:58
turnover analysis Why here's a int o cubed So we
- 03:01
turned over our plastic five times in the entire year
- 03:04
Was that good Bad What We still don't really know
- 03:07
Our work isn't done We have to look over our
- 03:09
shoulder at our peers All right How do we do
- 03:11
that Well we're whispering hasbro to you now Yeah Asset
- 03:15
turnover All right We're on a roll with his turnover
- 03:17
thing Inventory turnover covers just one thing Inventory on the
- 03:22
balance sheet So it ignores a ton of other assets
- 03:24
we own have invested capital in and should be tracking
- 03:28
Welcome to asset turnover which is calculated as sales divided
- 03:32
by total assets Again no thie magic of this formula
- 03:36
It equates a balance sheet item with an income state
- 03:39
item So let's take a look at both of the
- 03:41
mattel sets of books Check out sales for the june
- 03:44
quarter june thirty two thousand sixteen Nine hundred fifty seven
- 03:47
million and change Okay so that goes in the numerator
- 03:50
Then total assets is five point nine Blah blah blah
- 03:53
billion and note that's billions than dominator And it gives
- 03:56
us a fraction that looks about like this Nine Fifty
- 03:58
seven over in five nine three two Alright sixteen percent
- 04:01
change Well what does that mean Well steppin way back
- 04:04
It means that we only sold sixteen percent of all
- 04:07
Of our assets Like if you thought about it in
- 04:09
a financial laboratory If you invested a million dollars into
- 04:12
something and this quarter you sold one hundred sixty thousand
- 04:16
dollars Well you probably feel like you could have invested
- 04:19
your capital better elsewhere Remember that just because we sold
- 04:23
one hundred sixty thousand dollars worth of stuff it doesn't
- 04:25
mean that our profits were one hundred sixty thousand In
- 04:28
fact they were likely vastly less than one hundred sixty
- 04:31
grand That is we have a very poor return from
- 04:34
our invested capital in that time period Let's revisit on
- 04:37
an annual basis which for a highly seasonal company like
- 04:40
toy sales Probably a much more fair way to look
- 04:43
at things because of you know that thing what's called
- 04:45
Oh yeah Christmas Alright we'll hear the annuals for mattel
- 04:48
Total sales divided by total assets gets us in a
- 04:51
five Seven oh two over Some one seven three two
- 04:53
Yeah about three point three All right again The blank
- 04:55
stare What does this mean Well it means we turned
- 04:58
over the dollar volume of our total assets three times
- 05:02
during the year All right let's make a few numbers
- 05:04
Why not let's Say our net after everything margin our
- 05:08
profit margin on our sales was fifteen percent on a
- 05:11
normal annualized basis Alright over an average say ten year
- 05:15
period All right so really getting a normalized number here
- 05:17
we said we're making all this up If that's the
- 05:19
number than fifteen percent of five point seven billion is
- 05:22
about eight hundred fifty million bucks and profit there took
- 05:25
a foundation or base of one point seven billion in
- 05:29
total assets toe let us achieve that kind of profitability
- 05:32
of eight hundred fifty million kind of sort of well
- 05:34
that's one way to frame it anyway and that's pretty
- 05:36
good probably relatively and were using the very high historic
- 05:40
profit margins of fifteen percent to get there Well the
- 05:42
job of our assets is to produce profits for the
- 05:46
company and since profits are usually so cyclical seasonal and
- 05:50
generational companies tend to use revenues as the dill emitter
- 05:53
in the equation because it normalizes volatility meaning profits change
- 05:57
a lot from year to year quarter quarter but revenues
- 05:59
generally a relatively stable otherwise you'd have a lot of
- 06:02
gobbledygook with two bad years of lost followed by a
- 06:05
record winter year than a crappy one and three mediocre
- 06:08
ones that it would be hard to do any planning
- 06:10
based on that set of volatile data Remember also that
- 06:13
assets are a book value depreciated balance sheet item Recall
- 06:18
that while long diatribes on how bad accounting rules are
- 06:22
at times that's how some assets which have been depreciated
- 06:25
away to nothing like a broadcast license may still be
- 06:28
worth a ton of money but we might be holding
- 06:31
them as being almost worthless on our balance sheet So
- 06:33
if you have an old tractor smelting factory that works
- 06:37
just fine today thank you very much then as an
- 06:39
asset it's probably k carried at a very low number
- 06:43
It makes you appear a lot more efficient as a
- 06:46
company than you really are Think about it for this
- 06:49
course Just get the basic concept that you've turned over
- 06:52
all your assets three times a year for a computer
- 06:55
software company that would probably be awful since well they
- 06:58
don't have much in assets or inventory for an automobile
- 07:01
company at private Great since they have such massive fixed
- 07:04
costs and capital expenditures just to get to the point
- 07:07
Where they can stamp out even one car let alone 00:07:10.332 --> [endTime] you know a few hundred thousand
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