It's not all gumdrops and candy-filled trees, though. (Sidebar: wouldn't that be kind of awesome?) ISAs are still an investment platform. They are intended to recoup whatever money is spent on a student.

This means they might not be available to students majoring in fields that traditionally provide low return on investments (source). Similarly, ISA companies assess the future earning potential of students and specifically target those who might earn a higher income after graduation (source). 

Sure, that seems a little exploitative, but don't take it personally, Shmoopers. It's just business.