Turtle
Categories: Marketing
You know the race. Hares. Tortoise. Aesop. Then really nice soup afterwards.
A turtle is a Steady Eddie. It might refer to a company that slowly ekes out stable, predictable earnings, or a market that grinds slowly upward with nicely predictable growth.
Turtles are great (with a little olive oil and diced onions, maybe a dash of paprika).
