Fame
Football is the most popular college sport there is. Straight up. If you've made the squad at a prestigious program like Louisiana State University or the University of Texas, you'll be playing in a stadium that seats over 100,000 people. Whoa.
That's the the entire population of Boulder, Colorado (source).
Of course, if you make it to the NFL, that audience will only get bigger. A "modest" 111.5 million people watched the Super Bowl in 2014 (source). That's about a third of the population of the entire United States (source). (Right now, at least.)
Going to a prestigious program isn't the only way to earn fame, though. Being good at the game helps to raise your stock, too. Just ask Super Bowl winner and NCAA FCS Division I football star Jimmy Garoppolo or Division III stud Ali Marpet.
They didn't need 100,000 fans to become famous. They just needed a chance.